World Tea Conference + Expo 2020

In today’s social media world creating interesting and attractive content is just as important as a delicious product. The bar is high and continues to increase. Your images and copy will live next to those created by professional photographers, copywriters and marketing gurus. While you can outsource this work it comes at a high cost and the requirement for content is never ending.  In addition, there is authenticity that comes from organically producing content in house- and authenticity is what consumers are looking for.
Creating content that successfully communicates your brand, looks great and can be produced quickly and inexpensively isn’t hard. It is achievable by paying attention to some simple principles photographers and designers rely on. Principles that do not require custom studios and expensive equipment.  Often all you need is in your pocket, it is amazing what can be made these days with a cell phone and a laptop.
Join Tony Tellin and Guy Brooksbank to learn how to create a unique and brand consistent visual style through the effective use of color, composition and consistency.  Part content development and strategy from the eyes of a tea business owner and part photography 101 from a professional behind the lens- this class aims to teach you the basics of creating beautiful photos and videos to differentiate your brand and take your IG to the next level.

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell authentic stories as part of direct and indirect brand marketing initiatives have become a strategic priority and the only sustainable method of iconic branding. The seminar continues where, "Not My Grandma’s Cup of Tea: the one secret every tea seller needs to know to sell successfully to the Millennials," ends. This seminar will deliver a 60 jam-packed minutes of the 12 secrets iconic branding that were proven to work in both the retail and wholesale tea business.

How will the next generation of consumers change the landscape of marketing products.  What do they value? What will speak to them?

Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging, and creating right perception can make real differences. It isn't about the amount of money you throw at the problem, its about finding the simplest, most effective lever for altering perception and behavior.

In this interactive session you'll learn how to use your business resources and partners instead of marketing dollars to grow your tea business. We will share real world successes and failures from our own experience of over 15 years in the tea industry.

Learn how DAVIDsTEA is using AI, mobile technologies and personalization to bring an industry that is over 3,000 years old to today’s modern consumer.