World Tea Conference + Expo 2020

Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging, and creating right perception can make real differences. It isn't about the amount of money you throw at the problem, its about finding the simplest, most effective lever for altering perception and behavior.