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World Tea Conference + Expo 2020
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Wednesday, June 10 • 10:00am - 11:00am
The Alchemy of Tea Marketing

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Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging, and creating right perception can make real differences. It isn't about the amount of money you throw at the problem, its about finding the simplest, most effective lever for altering perception and behavior.

avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea North America
Jason Walker is Marketing Director for Firsd Tea North America (of parent company Zhejiang Tea Group, China's largest tea exporter). His tea experience includes business services for small tea companies, a top-ranked online destination for tea consumer education, and co-founding a... Read More →

Wednesday June 10, 2020 10:00am - 11:00am MDT
Colorado Convention Center

Attendees (4)