Taste is at the heart of what connects consumers to tea. Branding, advertising and premium packaging can entice, but taste is what brings people back for more. We taste with our nose as much as we do with our tongue, and these senses are strongly linked in our brains with memories and emotions. A smell or flavour can evoke strong reactions and feelings. So tea is more than just a healthy drink, it is an experience that can lift your mood, calm you down, or put a smile on your face. Tea is unique amongst beverages in its vast variety of origins, types and flavours. The good news is that you don’t have to be an expert taster to know when a tea makes you feel good.
Sebastian Michaelis Keynote Speaker June 2020 World Tea Conference + Expo
