This event has ended. Create your own event on Sched.
World Tea Conference + Expo 2020
Back To Schedule
Wednesday, June 10 • 8:30am - 9:45am
In Good Taste

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Taste is at the heart of what connects consumers to tea. Branding, advertising and premium packaging can entice, but taste is what brings people back for more. We taste with our nose as much as we do with our tongue, and these senses are strongly linked in our brains with memories and emotions. A smell or flavour can evoke strong reactions and feelings. So tea is more than just a healthy drink, it is an experience that can lift your mood, calm you down, or put a smile on your face. Tea is unique amongst beverages in its vast variety of origins, types and flavours. The good news is that you don’t have to be an expert taster to know when a tea makes you feel good.

Sebastian Michaelis Keynote Speaker June 2020 World Tea Conference + Expo

avatar for Sebastian Michaelis

Sebastian Michaelis

Director of Tea Buying and Blending, Tata Global Beverages
Sebastian Michaelis is the Director of Tea Buying and Blending at Tata Global Beverages (International), the second largest tea packer in the world. Sebastian started his career at TGB 15 years ago and over that time has managed the tea sourcing of all major tea origins for the group... Read More →

Wednesday June 10, 2020 8:30am - 9:45am MDT
Colorado Convention Center

Attendees (4)