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World Tea Conference + Expo 2020
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Tuesday, June 9 • 2:45pm - 3:45pm
The 12 Secrets to Iconic Branding

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Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell authentic stories as part of direct and indirect brand marketing initiatives have become a strategic priority and the only sustainable method of iconic branding. The seminar continues where, "Not My Grandma’s Cup of Tea: the one secret every tea seller needs to know to sell successfully to the Millennials," ends. This seminar will deliver a 60 jam-packed minutes of the 12 secrets iconic branding that were proven to work in both the retail and wholesale tea business.

avatar for Gregory Lui

Gregory Lui

Chief Strategist
Greg Lui is one of North America's most celebrated, award winning tea specialists with over 150 Global Tea Championship accolades. He is a pioneer of the organic whole leaf tea and matcha movement in the specialty coffee market. Lui holds a Master’s degree in Marketing at Northwestern... Read More →

Tuesday June 9, 2020 2:45pm - 3:45pm MDT
Colorado Convention Center

Attendees (6)