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World Tea Conference + Expo 2020
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Tuesday, June 9 • 1:00pm - 2:30pm
Home Grown Content

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In today’s social media world creating interesting and attractive content is just as important as a delicious product. The bar is high and continues to increase. Your images and copy will live next to those created by professional photographers, copywriters and marketing gurus. While you can outsource this work it comes at a high cost and the requirement for content is never ending.  In addition, there is authenticity that comes from organically producing content in house- and authenticity is what consumers are looking for.
Creating content that successfully communicates your brand, looks great and can be produced quickly and inexpensively isn’t hard. It is achievable by paying attention to some simple principles photographers and designers rely on. Principles that do not require custom studios and expensive equipment.  Often all you need is in your pocket, it is amazing what can be made these days with a cell phone and a laptop.
Join Tony Tellin and Guy Brooksbank to learn how to create a unique and brand consistent visual style through the effective use of color, composition and consistency.  Part content development and strategy from the eyes of a tea business owner and part photography 101 from a professional behind the lens- this class aims to teach you the basics of creating beautiful photos and videos to differentiate your brand and take your IG to the next level.

avatar for Tony Tellin

Tony Tellin

Co-Founder, A. Tellin Company
I moved to Oregon in 1998 and started working at Tazo Tea. I had many roles, all leading up to being the senior buyer. Steven Smith, the founder, was my mentor and we cupped our way around the world, sourcing teas, botanicals and spices. Alongside a talented team and with support... Read More →
avatar for Guy Brooksbank

Guy Brooksbank

Photographer/Videographer, Brooksbank Photo
Guy Brooksbank is a professional photographer and videographer with over 3 decades of production experience. In 2001, While volunteering at the Namgyal Monastery in Dharamsala, India, he discovered the power of media and video advocacy, teaching the monks there to shoot, edit and... Read More →

Tuesday June 9, 2020 1:00pm - 2:30pm MDT
Colorado Convention Center

Attendees (3)