World Tea Conference + Expo 2020

Business Boot Camp Advanced has a more detailed series of tea specific business courses and mentoring sessions. A varied group of successful professionals from the tea world give a series of in depth lectures on the many aspects of taking your company to the next level. This second level course also offers participants the opportunity sit-down with our veteran tea industry professionals to discuss issues specific to their own businesses in an afternoon of group of mentoring sessions. Boot Camp Advanced helps you navigate the complexities of the business world with tools to strengthen and guide your existing tea business to the next level or to develop your start-up business strategy for a successful future.




Session Schedule
Kevin Gascoyne - Emcee
8:00am to 8:30am -- Light Breakfast with Introduction & Welcome

8:30am - 9:30am --- The Future of Tea (What You Need to Know)


Where is the Tea Industry going these days?  What are the latest tea product trends? How much do I need to adapt my offering to follow these new products? A veteran taster and tea business owner takes a look at the important features of our industry’s landscape and the elements that really matter to a growing tea business.  Kevin Gascoyne



9:30am - 10:30am – Choosing the Right Words to Sell Your Teas



Branding doesn’t stop at your choice of logo and tag line. How you describe your individual teas can make the difference between a customer who is eager to try your tea, and someone who may just pass it by. We'll talk about what you need to say and how to make what you say stand out.  Bring samples of your descriptions for sharing and discussion. – Virginia Utermohlen Lovelace
10:30am - 10:45 -- Quick Break

10:45am - 11:45am -- Regulatory & Legal Concerns



In this session, Shabnam Weber, President of the Tea and Herbal Association of Canada, will walk you through the rules of running your business. You will get an understanding of the importance of the issues that affect you and your company, no matter its size. Outcomes: Outline of government regulations – How regulations affect your business – How to navigate your way through understanding the rules.  Shabnam Weber

11:45am - 12:45pm – Opening a Teashop and Building a Brand – Opening a Teashop VS Building a Brand - Opening a Teashop can be hard but if you want to take it to the next level, then you have to think about building a brand, which is not always the same thing.  Andres Jurado and Cecilia Corral will share their experience, strategies and some tips and hints for building your own brand. Cecilia Corral Osorio & Andres Jurado Rivera Torris

12:45pm - 1:45pm -- Lunch Break

1:45pm - 2:45pm --- The Profitable Perks of Personality-How to infuse your personality into your business to jumpstart success. “The Secret to Succeeding in Business is In the first to letters of Business… Bu!”  A mantra that Tea Master and personal Brand expert Daniel Lewis has used over the last 9 years to build an a multi award winning tea business. What happens when you remove “the Steve Jobs” from “the Apple’s” of the world… You end up bringing them back. Removing personality from your business can often result in the downfall of any company. So, how does one incorporate personality into their business? Step 1… Join the session and leave the rest up to Daniel! --- Daniel Lewis

2:45pm - 3:15pm ----Quick Wrap-up/Summary of the speakers by Kevin Gascoyne

3:15pm - 3:30pm --- Last Break

3:30pm - 5:00pm --- Group Breakout sessions (There will be 10 tables with a mentor at each table to answer questions) Feel free to move about the room and meet the different mentors.
The mentors are as follows please find their bios listed throughout the conference schedule:
Suzette Hammond, Kevin Gascoyne, Daniel Lewis, Cecilia Corral Osorio, Andres Jurado Rivera Torris, 
Jennifer Petersen, Babette Donaldson, Maria Uspenski, Michelle Pierce Hamilton, Bill Waddington


Included with Tea Guru Pass