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World Tea Conference + Expo 2020
Monday, June 8 • 11:00am - 6:30pm
Tea Business Boot Camp Beginners – Building Blocks for the Entrepreneur

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Statistics tell us that 84% of new businesses fail within two years. Tea Business Boot Camp is presented by a team of industry professionals with decades of experience of diverse experience to help you become one of the 16% who succeed. Are you hoping to join the tea industry or just starting out? This intense day of tea specific business courses offers you the inside scoop. Whether you are testing your dream or revitalizing a struggling start-up, Bootcamp offers tools for a better understanding of this industry and the nuts and bolts of practical logistics to create a solid foundation for your very own style of tea company. If you are just starting and haven't had any Basic Tea 101 courses we strongly suggest World Tea Academy Core .01 & .02 and whatever else that you can fit in before the Conference.

Session Schedule

Babette Donaldson - Emcee

10:30 - 11:00am: Introduction & Welcome Drinks & Snacks

11:00 - Noon: Is This Really What You Want to Do? - What is driving your decision to start a tea business? Is it something that can be molded into a solid business plan or would you be happier keeping your passion for tea as a hobby? Before you draft your business plan, choose an inventory, design your logo and branding or create a marketing calendar, you need to consider your WHY. So, we will begin Tea Business Bootcamp by looking at the real tea industry. We have the questions you should consider as you travel beyond the first flush of your creative process.
Babette Donaldson

Noon - 1:00pm: Building Your Business Plan - Nervous about not knowing where to start your tea business? You can transform your Big Idea into a profitable tea business by building a confidence-building, rock solid business plan. Go from panic to prosperity and profitability - one step at a time - it all starts with your business plan.
Jennifer Peterson

1:00 - 2:00pm: Lunch

2:00 - 3:00pm: 20 Essentials for Marketing Your Tea Business - The heart of your business success lies in its marketing. Attracting customers requires marketing. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Marketing aims at finding out what consumers want, then planning a strategy for and developing a product experience that will compel consumers to buy it. In this session, you will learn the essential components of a strong marketing strategy, from evaluating opportunities in the changing market environment to engaging customers, with actionable tips for the tea industry.
Maria Uspenski

3:00 - 4:00pm: Brick & Mortar vs. Website: Location vs. Visibility - You have an online store and are contemplating the next step of a brick and mortar shop. There are key decisions, such location and lease, that will absolutely make or break your business success. Additionally, there are several other hidden land mines the wise small business owner needs to consider and plan for. You will no doubt make mistakes but, let us help you avoid the big ones. If you are going to do this, you need to be "all in."
Michelle Pierce Hamilton

4:00 - 4:30pm: Snack

4:30 - 5:30pm Breaking Even Instead of Breaking Bad - One of the most asked questions is what do I charge? Bill will share practical tools and techniques to help you decide where you need to set your prices.
Bill Waddington

5:30 - 6:30pm: Mastering the Art of WOW
When is the last time your customers have used these words to describe your company? Your products? Your service? If the answer is never or not very often, then this presentation is sure to get you and your team fired up and on the right track! Customers are no longer "woo'ed" by the idea of simply buying goods and services, but instead are more interested in companies that are going above and beyond to tell a story, create added value or connect with them in genuine and tailored fashion. Both startups and existing large corporations are now given the challenge of getting their brand values across to consumers quickly and effectively at the mercy of crippling reviews and extremely high customer expectations. To do this, a business or entrepreneur is now tasked with the responsibility of distinguishing a vibrant atmosphere, honest relationship building and products and services that are undeniably unique throughout the marketplace. In this presentation, author, Tea Master and award-winning entrepreneur Daniel Lewis will help expose the secrets of a generation that just wants to feel that they are valued
Daniel Lewis

OPTIONAL NO HOST DINNER after the session is over.
Included with Tea Guru Pass

avatar for Daniel Lewis

Daniel Lewis

Co-Founder, T By Daniel
Daniel Lewis is the funky, bow-tie wearing, retail magician and co-founder of T By Daniel. Since launching his business in 2011, Daniel has been awarded with several business excellence awards, received grants, and was selected as a Canadian Ambassador for Global Entrepreneurship... Read More →
avatar for Jennifer Peterson

Jennifer Peterson

Tea Mentor, Specialty Tea Institute
Jennifer C. Petersen is a Specialty Tea Institute Tea Mentor and Certified Tea Specialist, international speaker, author of 22 books including the Tea Sommelier's Journal and six cookbooks, former successful tea shop owner, master blender of over 200 organic tea blends, creator and... Read More →
avatar for Michelle Pierce Hamilton

Michelle Pierce Hamilton

Owner/Founder, beTeas, Inc.
Michelle Pierce Hamilton is a Registered Holistic Nutritionist (RHN) and Certified Canadian Tea Sommelier. A teacher and facilitator at heart, Michelle is a faculty instructor at the Canadian School of Natural Nutrition and was formerly an instructor of the Canadian Tea Sommelier... Read More →
avatar for Maria Uspenski

Maria Uspenski

Founder/CEO, The Tea Spot
Maria Uspenski is founder of The Tea Spot, where her mission is to empower healthy living through tea. She is the author of “Cancer Hates Tea” and was recognized as the “Top Tea Health Advocate” at the 2017 World Tea Expo. Maria has been featured in the Huffington Post, on... Read More →
avatar for Bill Waddington

Bill Waddington

Founder/President, TeaSource
Bill Waddington is the founder of TeaSource, a wholesale and retail specialty tea company. As such he imports and blends some of the finest teas from around the world. TeaSource is a 19 year old company with hundreds of wholesale customers all across North America. Bill’s mission... Read More →
avatar for Babette Donaldson

Babette Donaldson

Founder, International Tea Sippers Society
Babette Donaldson, author of The Everything Healthy Tea Book and The Emma Lea Books began her adventure with “real” tea as a graduate art student in San Francisco during the 70's with a graduate focus on ceramic art. Studying the history and elegance of ancient teaware inspired... Read More →

Monday June 8, 2020 11:00am - 6:30pm MDT
Colorado Convention Center

Attendees (5)